The focus of their personnel policy is primarily in their own region (in western Mexico), and here predominantly in the state of Jalisco and traditionally even most in the exhaustion of their own junior staff. From January 1960, the Estadio Jalisco in the colonia Independencia in the north of the city, financed by the "Clubes Unidos de Jalisco AC" (consisting of the clubs Atlas, Oro and Guadalajara), was the home ground for half a century. The club's own sports park (Parque Club Guadalajara) in the immediate vicinity of the intersection of Avenida Unión and Avenida Bosque was used as a regular home ground until the opening of Parque Oblatos in July 1930. After that, until the award was last presented in 2009, most of the prizewinners (5) came from Brazil. The decision to only sign Mexican players was made at the beginning of the professional era (1943) after most professional league clubs had quickly begun to recruit foreign players (mainly from South America). He publicly stated that he was at a disadvantage compared to the other clubs because he had to play with an all-Mexican team. In 1899, the USFSA opened its championship to provincial clubs and returned to the knockout format.
These games were not only about the sporting aspect, but above all about emphasizing the bond and brotherhood of the two clubs. The first clubhouse was built in a separate area of the home of Nicolasa Sáinz – the grandmother of the two Orozco brothers (Gregorio and Rafael) who had helped found the club. This property served as a clubhouse until 1944, almost at the same time as professional football was introduced in 1943. The then club president Ignacio López Hernández, who coined the motto: "Este Club vencerá o morirá, hasta el final, a base del talento y el esfuerzo de 11 jugadores mexicanos" (Spanish for This club will be active until end based on the talent and effort of 11 Mexican players win or die) Dates as club historian Joel González states in his book Leyendas del Guadalajara that Frenchman Enrique Pellat was the last foreign player in the 1926/27 season association. At the Port-au-Prince tournament, Honduras only won their first game against Trinidad & Tobago, drawing against Mexico, Guatemala and the Netherlands Antilles, while losing to hosts Haiti – a win would have qualified Honduras.
One of the club's best-known fans was the ranchera singer Vicente Fernández, who gladly took the opportunity during performances to pay homage to his club: when he sang the song Guadalajara dedicated to the city, he often had a poncho with the colors and logo of the club and shouted during the song: “Arriba las chivas! The pejorative term was quickly adopted by fans of city rival Atlas to denigrate CD Guadalajara. Juventus Turin will be part of the game again in FIFA 23 after EA SPORTS lacked the rights to the Old Lady in recent years and the team had to be integrated into the game as Piemonte Calcio. Since July 30, 2010, the club has had its "own" stadium again – for the first time in eighty years (!). Between July 1930 and January 1960, the Parque Oblatos, which belonged to city rival CD Oro, served as the home ground. It will take place from June 12 to July 12, 2020, but was postponed by a year due to the COVID 19 pandemic.Under Tena, the team was on the up again in the Clausura 2020, but the COVID 19 pandemic, which was also rampant in Mexico, prevented one possible entry into the play-offs due to the premature termination of the championship.
In November 2018, the first issue of his lifestyle magazine BOA was published, which deals with the topics of politics, sport, music and fashion and includes interviews by Boateng with athletes, designers and musicians. In November 2022, the previously sacked Cadena was replaced in the coaching post by Veljko Paunović, who propelled the team to the final of the Copa por México 2022 and half a year later – by victories over city rivals Atlas in the quarterfinals and arch-rivals América in the semifinals – too to the final of the Mexican soccer championship. After the end of World War I with Germany's surrender on November 11, 1918, the victorious powers negotiated the Versailles Treaty. In 1923 the club opened its first real home ground on a piece of land in the colonia Reforma, south-west of the city centre. Verein looked for a new home and finally found it in 1923 on the corner of Unión and Bosque streets in Colonia Reforma. This was located at number 1325 on Avenida Vallarta in Colonia Americana. The sports park, designed for 15,000 visitors, was located in the colonia Oblatos in eastern Guadalajara. On October 1, 1948, the CD Guadalajara completed a league game against the CD Tampico. The second group game of the DFB-Elf against Argentina, which was characterized by few chances to score but a large number of fouls, ended 0-0. Lothar Emmerich scored an almost impossible goal in the 2-1 win against Spain in the last group game.